Turn competing expectations into one clear brief.
For when a project has accumulated too many objectives, audiences, messages or stakeholder demands, and the creative team needs a clearer problem to solve.
We will examine the brief from every relevant angle: the business need, audience response, creative opportunity, channels, scope, budget and measures of success. The purpose is not to make the brief longer. It is to make the choices that produce a shorter, stronger one.
in one day you will
Find the single-minded challenge: Define the central problem the work must solve.
Resolve competing expectations: Surface contradictions and agree what matters most and what does not.
Create a usable brief: Align the audience, desired response, scope, success criteria and immediate next step.
you will receive
A one-page working brief capturing the decisions made, outstanding questions and recommended next actions.
BEST FOR
Overloaded briefs, misaligned stakeholders, slow approvals or projects approaching significant creative or production expenditure.