Decide whose response matters most.
For when your audience definition is too broad, too generic or based more on internal assumptions than useful evidence.
We will review what you currently know, compare the potential audiences and identify the people most capable of changing the outcome. The session converts audience information into a practical strategic choice that can guide creative, messaging, channel and investment decisions.
in one day you will
Prioritise the audience: Separate the primary audience from secondary audiences and influencers.
Identify what matters: Define the tension, motivation or barrier the work needs to address.
Focus your resources: Decide where creative effort, research, content and investment should be concentrated.
you will receive
A one-page Audience Direction defining the priority audience, the response required and the implications for the work.
BEST FOR
Broad targeting, conflicting stakeholder audiences, weak personas or teams deciding where limited resources
will have the greatest effect.