Turn early thinking into an opportunity worth pursuing.
For when you have an idea, ambition or creative challenge, but are not yet sure what it could become or whether it deserves further investment.
Together, we will interrogate the opportunity, challenge the assumptions surrounding it and explore the most valuable ways to frame it. We will help you distinguish genuinely promising territory from an interesting distraction.
in one day you will
Clarify the opportunity: Express what you are trying to unlock, for whom and why it could matter.
Choose where to focus: Compare the strongest directions using business value, audience relevance, distinctiveness and feasibility.
Agree the next move: Decide what to develop, test, commission or stop before committing further investment.
you will receive
A one-page Direction Note capturing the agreed opportunity, the most promising direction and three recommended next actions.