Define success before the work goes live.
For when stakeholders agree that the work must be effective, but have not agreed what effectiveness means or how it will influence decisions.
We will connect the business objective to the audience response and creative effect required. We will identify a focused set of useful indicators, available evidence and the decisions that future results should inform.
in one day you will
Define the desired effect: Agree what the work needs to make people think, feel or do.
Choose meaningful evidence: Prioritise the measures that will genuinely help evaluate progress.
Create a learning agenda: Decide what should be tested, reviewed or learned before further investment.
you will receive
A one-page Effectiveness Direction capturing the agreed definition of success, priority indicators and recommended next actions.