DISTRIBUTION
MakE SURE your Story travelS
Obstacle Distribution helps organisations turn films, campaigns, leadership thinking and brand ideas into social content that reaches the right people. Too often important stories disappear after launch day. We make sure that does not happen. We build the strategy, formats, cutdowns, rollout plans and learning loops that allow a story to keep moving.
The work is both creative and practical. It connects story, platform behaviour, audience attention and content execution.
Content system Design
We move you from isolated content to a connected distribution system. We treat distribution as the strategic work of understanding where your audience is, what they pay attention to and how your story should be told there. We turn these insights into sophisticated content systems:
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A film becomes trailers, cutdowns, clips, hooks, captions and platform-native edits.
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A campaign becomes a rollout plan, a content calendar and a series of audience-specific moments.
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A leadership perspective becomes repeatable formats and always-on content.
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A brand idea becomes a content system that can be learned from and improved over time.
What Our Distribution
gives you
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A clearer understanding of how your story should travel across platforms and audiences.
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A social and distribution strategy that gives each channel a clear role.
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A set of content pillars and repeatable formats that make publishing easier and more coherent.
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Platform-native edits and campaign assets that help films and ideas perform beyond the first launch.
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A rollout plan for campaigns, announcements, events, partnerships and brand moments.
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A learning loop that turns reporting, insights and audience behaviour into better future content.
Led by experienced social thinking
Our Distribution and Social work is led by Maria Gregg, who has spent more than a decade shaping social campaigns for the BBC and culture-defining brands. Her experience spans sensitive public projects, celebrity-led content, youth formats and large-scale campaign rollouts - bringing a rare mix of editorial judgement, platform fluency and cultural understanding.