Learn how Obstacle Studios uses human-centred storytelling to help organisations
build trust with their audience and improve their reputation.
Companies struggle to help audiences understand what they do, why it matters and why they should care. Facts and claims alone rarely give an audience a reason to connect. And this damages sales and your position in the market.
In this two-hour masterclass, we share how Obstacle Studios solves this challenge for enterprises, SMEs and tech companies.
"Emotional storytelling increases
audience engagement by 65%"
(Harvard Business Review)
what we'll cover
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Why human-centric storytelling works
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How we find the story and the questions we ask to get there
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The creative choices we make to make a memorable campaign
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The principles behind our approach to storytelling
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How the story becomes content demonstrated with examples from our work
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How we carry an idea through strategy, film production and distribution
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The role people and emotion play in making business stories more engaging and credible
what you'll take away
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Clear and actionable insights from our Human-Centric Storytelling Framework
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Principles you can use to assess your own storytelling and film campaigns
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New ways to think about the relationship between audience, story and business goals
the details
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This is a live, two-hour online masterclass.
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The cost is £500.00.
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We hold it on the last Wednesday of every month.
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Every Masterclass ends with an opportunity to ask questions.
"Emotional content is shared
3 times more on socials"
(BuzzSumo)
"Emotional ads generate 23 times more engagement than rational ads"
(Wharton School of Business)
FAQ
Who is this Masterclass for?
Founders and business leaders
Chief Marketing Officers
Marketing, brand and communications directors
Leaders responsible for organisational storytelling
If you want this for your team, get in touch here.
Why should I work with Obstacle?
Since 2012, Obstacle Studios has worked closely with B2B and B2C companies to improve how they are trusted by audiences and chosen by customers. Read our Case Studies here.
Who runs the Masterclass?
This Masterclass is run by Obstacle Studios Founder, Oliver Nias.
I’d like to bring my team, can I book this for them too?
If you would like to bring three or more of your team, we suggest you join our team workshops.
Book those here.
What makes Human-Centric Storytelling different?
Human-centric storytelling places real people, authentic emotion and lived experiences at the heart of a narrative in order to deliver messaging, data and information. Emotional storytelling is proven to impact audiences and influence change.
